In November 2014, we released our Klout 50 Retailer list that measured retailers that had the most social influence among consumers. While Amazon, Target and Walmart made the top three, we wondered how supermarkets are faring. How connected do shoppers feel in relation to their supermarket’s social media presence? Is it worth supermarkets’ time and effort to implement a social strategy?
And supermarkets are doing a great job. We pulled the research and identified the top 10 supermarkets with the highest Klout Scores. The ratings are based on the National Retail Federation’s 2014 Top 100 Retailers report and the supermarkets’ corresponding Klout Scores.
First place goes to Whole Foods, Kroger takes second, while H-E-B ranks third. We found that Whole Foods leads the pack because they post recipes and tips multiple times a day for their followers and this drives home their corporate health and wellness messaging. They also leverage great photography and videos for 3.9 million Twitter followers.
Kroger has 81,000 Twitter followers and they post daily deals, promote contests and announce big savings opportunities – all in line with their brand’s tagline “Great food. Low prices.” According to Anne Maness, Senior Manager, Digital Marketing at Kroger: “We really start with our customers. Social media at Kroger continually evolves to connect with our local communities and share stories that inspire, cultivate engagement and bring the brand to life in new and meaningful ways.”
H-E-B ranked third, has 100,000 Twitter followers and also takes an active, strategic role in providing their followers with the latest info on the brand, coupons, and giveaways. Videos and images play a strong role in keeping their followers connected with recipes, tips and meal ideas.
“It’s really about the power of social to create interaction between the brand and customer. That interaction builds trust in consumers as they see the brand helping them enjoy life, be healthier or save them time and money,” says Katy Keim, CMO of Lithium Technologies.
Supermarkets have much to gain by implementing a social strategy. We applaud these top supermarkets for their outstanding job in leveraging social media to engage and connect with their shoppers:
|1. Whole Foods||86|
|2. Kroger Co.||81|
For more info on how you can leverage social media to connect and engage your customers, please visit www.lithium.com.
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