A Lithium brand
The future is not being the creator...it's being the connector
July 27, 2016

People love to buy...but hate to be sold. How true is this statement? Seriously, in your mind..are you a consumer; do you love to buy? Even though I might be a cheap SOB at times, I sure love to buy. Nothing gives me greater pleasure than to walk up, pick something off the shelf and cart it home, giddy with joy. Or better yet, hit my handy-dandy one click button on Amazon and see it magically appear by drone (not yet… but soon).


Now let's think about how I hate to be sold. Every time I go into a retail store, I immediately put my head down and say "I'm just browsing." I do a quick scan around the place either grab something or head for the hills fast. I simply hate being sold...this is strange because I actually consider myself a professional salesman. Weird, huh?



This has evolved even further in the digital age. We consume massive amounts of information on a daily basis. We check our phones 150 times a day  and are looking at many apps when we do. That's billions and billions of impressions a day marketers could be making on us. So what the heck are we buying..do brands even have a shot anymore at grabbing our attention? They've almost got to be pulling a Mr. Miyagi and catch us like he did with chopsticks and the fly. We move in and out of purchase consciousness and no one can catch us. We are increasingly hip to all that retargeting jazz and have turned on ad blockers. What's a marketer to do?


If we are going to be marketed to, let’s implore marketers to do it in Jeff Bezos or Steve Jobs style.* We buy..they don't sell. Why is that? First and foremost, an emphasis on customer experience resets the game. As brand marketers, we need to be the ones talking to operations, e-commerce, purchasing etc. Customer experience crosses silos. Every single moment is a marketing moment. Jobs was manically insane about design:included in the guts of his products were perfectly crafted squares and perpendicular chips. Every moment of a product is a marketing moment. So if the product sucks...boom right there it goes out on social media. If you have the next Pokemon Go with zero marketing dollars, word of mouth spreads like wildfire. Seriously, the news outlets that covered Pokemon Go only reported it after the fact that the game became so popular. So if I were to peer completely into the future with my crystal ball, and tell you absolutely everything essential in planning what’s next: put a marketer at every single stage of the product life cycle. When it's on the whiteboard, when it's in the lab, when it’s but a wee twinkle in your eye. It will pay dividends.

Okay, so that's great, but what if you’ve already got a product out there? What's the big martech game changing technology that will drop buckets of money from the sky? Well that's easy. Invent brain scanner technology to predict and influence us all. If you can't do that, then the future of martech is to market through people not to people. Read it again and let it sink in. Whether you want to call it influencer marketing, advocate, employee or whatever the plates have shifted to, you need people to do marketing for you.


The simple fact is that we all are operating in a different world and although marketing technology hasn't completely come of age yet, we desperately need it to. I see my friends enjoying some new taco joint, I then eventually go to Google and look at reviews, then I see Yelp’s, and then I wait a day and book through OpenTable. So if I was a restaurant marketer, who do I give credit to...likely the last click which was OpenTable. This is stupid, they were just the booking engine. so Google? Maybe, but they didn't influence my path there. Everyone needs to get a piece of the action, so the actual retailer knows how to direct their strategy. We need tech that contextually understands true points of origination to purchase and connects the entire ecosystem of dots. The next evolution is in being the connector..,not the creator.



Devon Wijesinghe, CEO InsightpoolDevon Wijesinghe, CEO InsightpoolDevon Wijesinghe is the CEO at Insightpool, The Influencer Marketing Solution that leverages social media data to identify relevant influencers and build authentic relationships with the world’s most innovative brands. Devon co-founded Insightpool in 2013, and in this short time has led the company from two to 50+ employees, acquired a Silicon Valley start-up, and is currently revolutionizing the ways brands do Influencer Marketing on social.

Not applicable
Not applicable

phones and Windows PC’s which allows the users to bypass the censorship
that their service provider has set and surfed the part of the web that is not allowed to be accessed in their part of the world.

Not applicable

best torrent sites

movie download sites

importent post. thank you.

Not applicable

Hey Guys..as I am a new blogger check out my blog..and help me to grow it

How to Make a Girl Squirt

Not applicable
Thank you for sharing the post! I'm looking for this information, very helpful. and whatsaap Gb is good for android user
Not applicable

I am all in glimpse of free robux  how to get robux for free earn for the robux generator.

Not applicable

Awesome and interesting article. Great things you've always shared with us. Thanks. Just continue composing this kind of post.

facetime for android

facetime for windows

kik for pc

Not applicable
Nice Post thanks for sharing. If you need Cisco Customer Support Help Use Our Service.
Not applicable
Connectors, Meet Ryan Stephens, Creator of Conversations on Relationship Marketing. Ryan Stephens In the About You page, Ryan ... a lot in traditional literature and in academic journal articles. It ends up being a segue into networking or customer service, but rarely stands on its own, and I want to help change that fact.

PPSSPP Gold APK | UkTVNow App | Best Music Download Apps | Fildo APK 

Not applicable

Awesome and interesting article. Great things you've always shared with us. Thanks. Just continue composing this kind of post. Click here for more details about Kik Application

Not applicable

In this article, I have focused on websites that focus on providing English content. This article compiles the list of ten most visited torrent websites this year. The whole list is made of various traffic reports and research.

Not applicable

I am so grateful for your post.Thanks Again. Great post!!! imessage for pc and imessage for android.

Not applicable

No worries, In this article we will give you a hand and provide you the Best Hookup Apps in the United States which can install without a second thought. http://besthookupapps.club/

Not applicable

Homework Writing Service - Assignments writing is an important element of researching in virtually any institution that is educational. Ordering online homework help, you may save plenty of periods, so as to spend it on some other task. Do my Essay

Not applicable
The approach is positive achieve everything the should compelling strong themes recruiting the right bands for the marketer at every single stage of the product life cycle is important to realize that solution is to change corporate behavior.I provide assistance Dissertation Help UK Nice, elegant, effective way to reduce academic stress.
Not applicable

This is very great and brilliant information.
mesothelioma testicular cancer

Not applicable

In this article, I have concentrated on sites that attention on giving English substance. This article gathers the rundown of ten most went by Assignment Writing Service. The entire rundown is made of different activity reports and research.

Not applicable

I really like reading through a post that can make people think. Also, many thanks for permitting me to comment!. Well, I am here to talk about Garageband For PC, previously a part of Apple's iLife suite of softwares is an application made by Apple Inc. for Mac OS 12 years back way back in 2004. They expanded its working stage to get GarageBand For Android too.

Not applicable

Yeah! Right because i think its legacy from old generation to new generation. hotmail email sign in

Not applicable

Hi , I am so impressed to read your blog that  It would be great to wake up every day full of enthusiasm about moving your business forward through the sales process. But there are days when we get tired of sales calls to new prospects and feel as if what we used to love has morphed into a feeling of "I hate to sell." No need to worry; it's normal.  dissertation writing service

Not applicable
Thanks for the information I really liked it and would love to receive more updates and read such valuable content.  iMessage on PC  iMessage for PC  Check it out
Not applicable
Thanks for the article. The above information is really worthy to share. I am glad i bumped into such an article. Looking forward for more such articles. I think android has a great potential
Not applicable

Ooh!! Wow! Great article. Thank you for sharing your experiences and challenges. I too impressed. Waiting for your further posts. Thank you...

Ref: Essay writing service

Not applicable

Get ace help for each one of your topics and subjects from qualified and thought writers easily costs. Trashy assignment writing UK offers you over the best average of remarkable and composed adulteration free work o

Not applicable

The approach is certain to achieve everything the should convincing powerful topics enlisting the correct groups for the seller at each and every phase of the stock life cycle is essential to fathom that answer is to shift organization conduct. Custom Dissertation Writing Services UK

Not applicable

Yeah! Right because I think its legacy from old generation to new generation. hotmail email sign in

Not applicable

The Most Reliable Hub for Best Dissertation Writing Services UK!

Premium Dissertation is an experienced, multitasking and trustworthy online custom dissertation writing company, aimed at providing professional dissertation and thesis writing help to students around the world. The team of skilled writers strives for students’ highest results, prompt but productive educational progress and knowledge enhancement, with help of their finest services. Often, students studying at many educational levels, including high school, college or university, are displeased with the number of difficult homework that usually consumes a great deal of time, energy, and sometime resources that are not provided by the institutes. Enthusiastic team of writers at Premium Dissertation is committed to assist the educational process for students at all levels. For this, the company offers best dissertation writing services with all kinds of written papers, ranging from essays to course work. At Premium Dissertation, students can select various services of academic writing and have leisure of non-hectic educational years.

Not applicable
Not applicable

Frases Para Fotos en ingles es uno de los máspopulares donde todos tenemos que usar frases para compartir nuestros sentimientos con nuestros semejantes. Son muchas las personas que viven en el mundo donde pueden usar para agregar frases a sus leyendas. Frases para Fotos de perfil puede tener un perfil diferente donde las personas solían agregar en su perfilde redes sociales. Por lo tanto, agregar frases de Amor o frases
bonitas a su perfil frases linda

Not applicable

It’s really awesome. I love it.very interesting and meaningfull post. I got some very important views in your post which are very good and applicable for me. I just wish that I’ll see your another post very soon. I am waiting for that.
<a href="http://yhhelp.net/yahoo-mail/yahoo-login
/">Yahoo login</a>

Not applicable

The approach is nice to accomplish the whole lot the have to compelling stable subjects enlisting appropriate companies for the advertiser at each single to organize of the object existence cycle is vital to realize that arrangement is to alter corporate behavior. I give UK Assignment Help, rich, a success manner to decrease scholarly stretch.

Not applicable
GetAPK Market gives you the whole world in your pocket easily, without much of the struggle.
Get Apk Market Free Download and installation can be done easily as well.
Not applicable
WhatsApp is a chat Application that is most widely used by the community. WhatsApp application will present you with the version in a so that the user more easily in it. Whatsapp 2019 the latest version certainly would be more profitable users. whatsapp apk 2019 new update whatsapp 2019 for iphone ios whatsapp 2019 for pc whatsapp 2019 new version whatsapp 2019 apk latest version whatsapp 2019 for windows 64 bit whatsapp 2019 for windows 64 bit whatsapp 2019 for xiaomi whatsapp 2019 for mac os
Not applicable
OffshoreDedi is one of the leading DMCA Ignored Hosting Provider. OffshoreDedi is providing offshore hosting with 1Gbps Uplink and Unmetered bandwidth for your startup projects.
Not applicable
The article you have shared here very awesome. I really like and appreciated your work. I read deeply your article, the points you have mentioned in this article are useful super mario bros
Not applicable

Thanks for posting this info. I just want to let you know that I just check out your site and I find it very interesting and informative. I can't wait to read lots of your posts. 

change router password | router setup

Not applicable

Hi! Thanks for contribution. I think I can use it while making a discussion board post!

Not applicable

I would like to thank you for your nicely written post



Not applicable

We are excited to kick off a weekly collection wherein we are able to be highlighting examples of innovative social advertising campaigns that we adore. Read them on Monday morning even as you drink your espresso to spark your creativity for the week Help with essay writing service UK reviews.

Not applicable

That's a great article!

Not applicable
You topic is very great and useful for me raft wars 2
Not applicable

The article you have shared here very awesome. I really like and appreciated your work. I read deeply your article, the points you have mentioned in this article are useful.

voir films

Not applicable

There are good people to follow. We have also followed similar people for helix jump

Not applicable

Having an assignment due tomorrow and understand you can’t do it yourself? But you’re afraid of delegating your paper to some scam services as well? Why not check speedypaper reviews on Scamfighter.net

Not applicable

The information you share is very good and useful to me and many others. It is closely related to my work and helped me grow.

            ​fnaf world​​​

Not applicable
Many resumes are discarded because they fail to capture the interest of the recruiter during a brief scan. Therefore, jobseekers are advised to restrict themselves to no more than 1-2 sides when compiling their resume. If you need "professional cv", welcome to Resume101 org
Not applicable

It is an open secret that these are the nurses who run the medical field. Nurses are the ones who are always there for the patients and their need. They attend to the patients’ pleases and keep the doctors busy and provide all the necessary information. Therefore, nursing as a profession nowadays attracts more and more attention of conscientious people who understand all the significance of the occupation and feel compassion for human beings. If you search help with nursing essay writing service, welcome to nursingessaywriting.com