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The More Data the Merrier: Klout Adds Bing and Instagram
March 27, 2013

Klout would be nothing without data. So we spend a lot of time and energy working with partners to bring in quality information from the networks that are being used most by people all over the world.


Today we’re taking a huge step in the quality data direction with Bing and Instagram.


Bing becomes a Klout network


Starting today, you can connect your Klout account to Bing. This is one of the early and natural fruits of the partnership we announced with Bing last Fall, and means that Bing search data will start becoming integrated into Klout’s algorithm. Search results will eventually factor into each user’s Klout Score.


To connect your Klout account to Bing, go here.


We’re also very excited about some additional ways that Bing is surfacing Klout information. Bing is now displaying Klout Scores for high-profile professionals and socially active influencers right in Bing search results. At a glance, it is easy to see an influencer’s Klout Score and expertise without having to click any further.




Instagram in your Score


Instagram generates some of social media’s most beautiful and engaging content, and is one of the most highly-requested networks by Klout users. Starting this week, all your Instagram activities will be part of your Klout Score, and your most popular photos will appear in your Klout Moments. We are rolling out this integration by phases so some of our users might have seen their score increase due to Instagram before this post. If you haven’t yet connected Instagram to your account, go here and do it today.


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For those who are really curious and math savvy, we posted some stats and analysis on our engineering blog to show how this change will impact those who’ve connected Instagram with Klout.


We are hard at work to add more relevant data to Klout, so stay tuned for more updates!

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