A Lithium brand
The Klout 50: The Most Influential Brands on Social Media
KatyKeim
61
Comments
October 31, 2014

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We’re excited to share a ranking of the top 50 global brands with the most social influence and engagement — what we’re calling the Klout 50.

 

We compiled this list by analyzing the Interbrand 2014 Best Global Brand report and translating their social influence on the Klout scale. According to our data, these brands set the standard for sharing top tier digital content and consistently engaging their audience.

 

The number one brand on Klout 50 is Amazon followed by Microsoft and MTV.

 

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When matching up Interbrand’s list to the Klout scale, it was interesting to note the role that social media success plays in creating a valuable brand. For example, Microsoft, Google and McDonald’s deserve recognition for creating a valuable global brand and creating a powerful social media presence as all three have secured a top ten spot on both lists.

 

At the same time, having a strong and well-recognized brand is not enough to succeed on social media. According to the Interbrand 2014 Best Global Brands, Apple ranks no.1 but on Klout 50 they do not even appear in the top 10.

 

We believe that being influential in the digital space is centered around creating and sharing engaging content online. The Klout 50 salutes the brands who connect with their consumers through social media by encouraging them to share interesting experiences. However, this is also a wakeup call for brands who are not on this list to engage their consumers by creating a memorable experience — whether in person or online.

 

The top 50 most socially engaged and influential global brands listed in the Klout 50 for 2014 are:

 

Klout 50

Klout Score

1. Amazon 98.86
2. Microsoft 98.85
3. MTV 98.32
4. Google 98.04
5. Facebook 97.94
6. Intel 95.94
7. Nintendo 95.04
8. McDonald’s 94.74
9. ebay 93.82
10. Ford 93.19
11. Sony 93.06
12. HP 92.38
13. Chevrolet 92.36
14. Coca-Cola 91.99
15. Thomson Reuters         91.89
16. General Electric 91.37
17. Nike 91.22
18. Honda 90.94
19. Pizza Hut 90.94
20. Audi 90.75
21. Adidas 90.00
22. Adobe 89.90
23. Nokia 89.84
24. Goldman Sachs 89.67
25. Tiffany and Co 89.60
26. Budweiser 89.56
27. Porsche 89.22
28. Apple (AppStore) 89.19
29. Shell 88.94
30. Pepsi 88.80
31. SAP 88.59
32. American Express 88.50
33. Louis Vuitton 87.76
34. MasterCard 87.42
35. Oracle 87.14
36. Gucci 86.75
37. Morgan Stanley 86.65
38. Burberry 86.04
39. Accenture 86.01
40. Caterpillar Inc 85.27
41. 3M 85.20
42. John Deere 83.53
43.Starbucks 83.51
44. Sprite 83.22
45. Gillette 83.03
46. Zara 83.02
47. Heineken 82.81
48. Gap 82.76
49. Disney 82.39
50. KFC 81.76
 
 
 

Klout helps people be known for what they love.

 

The best way to have an impact online is to create and share great content that will strike a chord with your followers.

 

View Your Klout Score

KatyKeim
Katy Keim

Katy is Lithium’s Chief Marketing Officer and GM of Lithium Social Web, leading all strategic marketing activities for the company including branding, positioning, communications, go-to-market strategy, and customer acquisition programs. You can find her on Twitter @katykeim or at her blog, BookSnob.

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