We’re excited to share a ranking of the top 50 global brands with the most social influence and engagement — what we’re calling the Klout 50.
We compiled this list by analyzing the Interbrand 2014 Best Global Brand report and translating their social influence on the Klout scale. According to our data, these brands set the standard for sharing top tier digital content and consistently engaging their audience.
The number one brand on Klout 50 is Amazon followed by Microsoft and MTV.
When matching up Interbrand’s list to the Klout scale, it was interesting to note the role that social media success plays in creating a valuable brand. For example, Microsoft, Google and McDonald’s deserve recognition for creating a valuable global brand and creating a powerful social media presence as all three have secured a top ten spot on both lists.
At the same time, having a strong and well-recognized brand is not enough to succeed on social media. According to the Interbrand 2014 Best Global Brands, Apple ranks no.1 but on Klout 50 they do not even appear in the top 10.
We believe that being influential in the digital space is centered around creating and sharing engaging content online. The Klout 50 salutes the brands who connect with their consumers through social media by encouraging them to share interesting experiences. However, this is also a wakeup call for brands who are not on this list to engage their consumers by creating a memorable experience — whether in person or online.
The top 50 most socially engaged and influential global brands listed in the Klout 50 for 2014 are:
|15. Thomson Reuters||91.89|
|16. General Electric||91.37|
|19. Pizza Hut||90.94|
|24. Goldman Sachs||89.67|
|25. Tiffany and Co||89.60|
|28. Apple (AppStore)||89.19|
|32. American Express||88.50|
|33. Louis Vuitton||87.76|
|37. Morgan Stanley||86.65|
|40. Caterpillar Inc||85.27|
|42. John Deere||83.53|
The best way to have an impact online is to create and share great content that will strike a chord with your followers.
Katy is Lithium’s Chief Marketing Officer and GM of Lithium Social Web, leading all strategic marketing activities for the company including branding, positioning, communications, go-to-market strategy, and customer acquisition programs. You can find her on Twitter @katykeim or at her blog, BookSnob.
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