Mr. and Mrs. Carter were noticeably absent at Sunday night’s MTV Video Music Awards (VMAs), but that doesn’t mean it wasn’t a lively event– especially when it comes to the social chatter it generated.
Social media exploded around the night’s most memorable moments –the beef between Miley and Nicki Minaj, Justin Bieber’s breakdown and –of course- Kanye saying he will run for president in 2020.
In fact, the 2015 VMAs was the most tweeted non-sports program since Nielsen Social began tracking Twitter TV activity (in 2011). Nielsen Social found that the VMAs generated 21.4 million tweets, which reached 11.8 million people and 16 million people had 39 million Facebook interactions related to the award’s show.
That’s a lot of social chatter, but here at Lithium, we decided to take a different look at the numbers. We pulled the Klout Scores for each 2015 VMA winner and looked at who truly has the social influence and engagement to run for president in 2020.
Not a big surprise, but it is Queen Beyoncé, who came out on top followed by Taylor Swift and Snoop Dogg. Beyoncé, Taylor Swift and Snoop Dogg all have more social influence– across the 15 billion pieces of social data we process every day – to run for President, not Kanye.
While Beyoncé may not have served in political office, she definitely ‘stopped the world’ when she released her self-entitled album in the middle of the night, leveraging only digital tools. Plus, she has the Beehive army at her disposal. Taylor Swift already has the power: she made Apple, the most powerful brand in the world bow to her demands. Taylor also knows her way around creating social Klout. Her 140 million social followers prove that she’s already running a nation. Finally, Snoop Dogg may not be barking up the wrong tree in a presidential run. He’s already been “from tha chuuuch to da palace” so why not Long Beach to the White House? If his Klout Score is any indication, his political dreams wouldn’t necessarily go up in smoke.
Check out the full list here. Any big surprises? Which VMA winner would you vote for president and what was your favorite 2015 VMA social media moment?