A Lithium brand
Social Media for Product Development: 3 Crucial Steps
December 04, 2014


It’s amazing what you can learn from listening and engaging on social media. One of the greatest opportunities is learning how to better your product or service by gathering product feedback, complaints and research from social media.


Social media is not as controlled as a focus group, but it can expand beyond the walls of one room and help you amplify your quest for product insight. But where do you start? Here are the three steps.



1. Establish a Goal


First, you need a goal. This goal will help ensure you ask the right questions and go after the right audience. It’s about asking yourself what you want to accomplish, such as:


• Product feedback
• Improving a service
• Updating an existing product
• Launching a new product
• Gathering new product ideas
• Gathering product enhancement ideas


If you know what you’re looking to accomplish from the start, you’ll keep yourself on track, and it will serve as a course-corrector if the research isn’t working.


Goals also help you determine where you want to conduct your research. The social web is wide open, and you don’t need to cover every social channel. In fact, you may only need a few social channels. Or, it may even require you to create your own social channel.



2. Ask the Right Questions


By having a goal, you can ask the right questions, which is the next step. Your questions should not only speak to your goals, but they should elicit a response. Formal or stale questions won’t break through or create interest. In addition, one question format may work on a blog, but may not work on Twitter. Therefore, consider your audience and any restrictions on the platforms, such as character limits.


Depending on the goal, the questions will vary, but here are some ways to frame it.


• What do you think of…?
• How would you improve…?
• Name one thing that…?
• We’re looking for your ideas on…
• What would you think if we…?


These are all open-ended questions that promote discussion. They stray from a potential negative spin as well.



3. Put the New Insights to Work


After you gather the great feedback and insight from your audience, the third step is putting it into action. You must carry out and deliver on the promise you set as part of your outreach. When you’re responding and engaging, make sure to have your responses planned and approved by the entire team. After all, you don’t want to promise that someone’s feature request will launch tomorrow when it’s not even on the roadmap.


The best thing you can do after you’ve asked your questions is to take the data back to the internal teams that can actually improve or create the product or service.


What other steps do you take to begin the journey of product development with social media?


Thinking about running an influencer marketing program?


Learn our tips for things to consider before launching an influencer marketing program.


Download the Guide

Amanda Nelson

Amanda Nelson is Director of Marketing at RingLead where she leads the content marketing strategy and execution. She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Follow her on Twitter at @amandalnelson.

Not applicable

Social Media is a good way to converse with other individuals through the internet. I believe with social media, we get approaching consumers from all around the world. Wider listeners will likely give us better chances of marketing our products development. Everyone with a pc, laptop, and Help with Essay everyplace will have access to what we propose.

Not applicable

Social media information is considered useful for marketers as they are able to at once song consumer responses to advertising and marketing campaigns, product overall performance, and the modifications in purchaser sentiment closer to an emblem but, the application of social media gaining knowledge of in product development seems indirect, or possibly elusive.

6$ Essay - Buy Essay Online Cheap

6 DollarEssay

Not applicable

New product improvement is a volatile and expensive endeavor. The use of social information to help the studies level can accelerate the process and convey prices down. Social media is so beneficial for brand spanking new product improvement that one agency has made a fulfillment of developing products in simple terms at the returned of social media comments | Write My Assignment Now - Custom Assignment Services.

Not applicable

The utility of social media learning Homework Writers in product development appears indirect, or perhaps elusive. At the same time as many entrepreneurs are being challenged. Social media for product studies: how to use conversations, comments, remarks, proceedings and more as a source of studies.

The goal of this paper is to talk about the effect of social media on patron co-introduction inside the innovation system. Social media use in digital product improvement. Opportunities and challenges of it-enabled co-advent in the video game enterprise.

Not applicable
If there is need to help microsoft windows 10 operating system then you can do it yourself using our tutorial and solve your pc problem step by step without spending your pocket money.
Not applicable

Preliminary response from potential clients, generally following an advertisement or sales promotion marketing campaign. A number of inquiries (and their conversion into sales revenue) are a measure of the effectiveness of a firm's advertising efforts. Additionally spelled as inquiry.

Information delivered by Online Dissertation Paper | AllAssignmentHelp.Org


Not applicable

Social media is not as planned or managed as a focus organization while it comes to research and development; but, with concentrated time and determination, you may use those channels on your organization’s benefit. And, in the end, you could benefit the very humans you’re polling approximately improved and new products and services. For more Knowledge. Visit: Intelligentessays.com

Not applicable

Wider listeners will in all likelihood deliver us better probabilities of marketing the development of our products. The uses of UK Dissertation Writer social statistics to help the studies level can accelerate the manner and convey prices down. The aim of this paper is to talk about the effect of social media on client co-advent within the innovation device.

Not applicable

Academic Writing Pro offers cheap assignment writing solutions to students who are willing to have there assignments written from professional.Our services are of high quality and we always submit your assignments on time.Our writers are hardworker and they always write unique high quality content for you.

Not applicable
Our custom essay writers have the highest qualifications. We take into account that while you ask for a “Cheapest Essay Writers” you're seeking out polished ma and ph.D. Writers to offer essay help online reasonably-priced. We have a stringent recruitment method so only essay writers with established superior levels and fantastic English skill ability work for us.
Not applicable

Costa Coffee - 10% bargain with your ID badge (not eligible at all shops please check). As an NHS member of staff you can pick out up a Privilege Card from the Customer Service Desk which entitles you to an greater 10% bargain at a range of designer brands.


Tui Discount Code NHS

Not applicable

Late project submission may restrict your marks. Many scholars struggle with lower performance because of late project submission. If they could not manage those reasons, you will never improve their performance, especially for programming subjects. When you are working on your programming part, you require more time to manage your studies. And, for that, you need professional assistance. With our PHP Assignment Help online services, you can tackle your time issues and can submit your project before the due dates. Put your attention on studies and save your time for more programming projects when you have our services. Don’t waste your time and place your order before it gets too late.

Not applicable

These 3 steps really help in developing the Social Media for Product. The first step of establishing a goad reminds me the essay writing work. Just like product development, essay development shares these steps. But the essay writing has a shortcut of availing the affordable essay writing service online in us. This step can also be taken by outsourcing product development.

Not applicable

Thank you for the excellent blog on product development. You can depend on our assignment proofreading service in USA. 

Not applicable

Can’t thank you enough for coming up with such a crazy article! I’ll definitely be using this site to get discount codes for all the stores in my wish list.