I have always been a firm believer that everyone has Klout. Each one of us can have an impact on the decisions made by others, just by sharing our opinions and insights on the topics we are passionate about. As a company, we have done a great job of measuring this. The Klout Score has become an industry standard and is relied upon by millions of people to benchmark the impact they are having on the world.
To achieve our mission of helping everyone realize their influence, I believe it is our duty as a company to do more than just measure influence. Today I am proud to announce the preview release of Klout Experts.
With Klout Experts, our goal is to enable every person to share their passions and expertise with the world. Klout Experts will create a path to not only increasing your Klout Score, but also to helping others by sharing your insights and opinions.
In the real world, when I have questions about specific subjects, there are certain people I always go to because they know so much about them. Every time I want to know anything about cars I call my co-founder Binh. When I want to know about ski equipment I message my friend Dave. Oftentimes, however, there are questions I have where the expertise to answer them lives beyond my personal network.
This is where Klout Experts will come to the rescue. The advice and answers you share through Klout will reach others at their exact time of need. Through our partnerships with Bing and others, people searching for help will be able to find your responses, then look at your Klout Moments to understand your perspective, and even connect with you on social media for follow-up conversations.
Here is how it works:
During this preview period, we’ve made Klout Experts available to a small percentage of our users. If you’re one of the influencers we’ve tapped for early access, when you come to Klout you will have the opportunity to share your insights to questions about the topics you are most interested in. You can also request early access to Klout Experts by signing up for the waitlist.
For example, a person building their influence in photography might be asked, “What’s the best digital SLR for beginners?” Someone who is an expert about fitness might answer, “What’s a great exercise routine for someone with bad knees?” We are focused on practical advice that leverages the taste and wisdom we all have about something.
Starting today, an initial set of Klout Experts answers are being delivered on Bing. Influencers who take part in Klout Experts will have the opportunity to have their answers seen by millions of people using Bing search every day.
Influence is created by the expertise we have, the way we share it and the impact it has on others. Today we are taking a big step by moving from just measuring that influence to actually helping every person maximize the impact they have on the world.
Klout has become the standard for finding the people who influence the opinions and actions of others—the people who know what they’re talking about. Klout Experts moves us closer to our vision of helping every person realize their influence. We’re excited to see how you share what you know with the world.
The best way to have an impact online is to create and share great content that will strike a chord with your followers.
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