A Lithium brand
New Research: Topics That Get A Reaction
May 09, 2014

Facebook vs. Twitter – How Does Engagement Differ On Each?


Most of us create and share content on social media with the hope of getting a reaction. That Facebook post telling your friends about a great new restaurant down the street or that tweet about the score to tonight’s game, both have the same intention: strike a chord with your unique set of friends and followers. But how do you know your restaurant review will be helpful to your Facebook friends or that your Twitter followers will even care about the score of the game?


We were curious too, so we turned to the treasure trove of social data contained in the Klout Topics system. Klout Topics are derived from the social interactions of over 580 million people. Topics are uniquely assigned to each person based upon their interests and passions, and provide a good proxy for the areas that drive engagement on Twitter and Facebook. We found some data that confirmed commonly held beliefs, and also uncovered some surprising differences between the two networks.


It probably comes as no surprise to you that Entertainment and Lifestyle are the two most engaged topic areas on both Facebook and Twitter. In fact, the top 10 topics on each network are quite similar, with music and television ranking #1 and #2 on each network respectively.



Moving beyond the top 10, things start to get interesting. We found that the topics people choose to engage with on Facebook and Twitter differ significantly. Given that over 60% of all engagement comes from topics beyond the top 10, these differences are meaningful. The graphs below show how the networks differ both including and excluding the top 10 topics.





Where Did The Data Surprise?


Digging into these differences, we found dozens of topics with surprisingly high variances between their rankings on Facebook and Twitter – proof that the two networks are not created equal when it comes to driving engagement. Here are some of the most surprising variances, and what they mean for you.


* Restaurants: Facebook 76, Twitter 112, Variance 36 – The food and beverage category sees much higher engagement on Facebook, so be sure to login and share your thoughts when you try that new neighborhood restaurant.
* Homework: Facebook 196, Twitter 98, Variance 98 – Posts about ‘homework’ see much higher engagement on Twitter. Perhaps those with homework, typically teenagers, are engaging more on Twitter than Facebook. We won’t draw conclusions, but this is another interesting data point in the ongoing debate about whether teens are leaving Facebook.
* Dogs: Facebook 23, Twitter 95, Variance 72; Cats: Facebook 52, Twitter 104, Variance 52 – We’re sorry to announce to all the cat lovers out there, but dog posts actually drive more engagement than your favorite cat meme on both networks. Time to get a puppy?
* Babies: Facebook 21, Twitter 66, Variance 45; Parenting: Facebook 22, Twitter 50, Variance 28 – Many people confess that they are not nearly as interested in seeing cute pictures of your baby as you are, but you can see from the rankings that anecdotes and photos about ‘babies’ and ‘parenting’ still get high engagement on Facebook.
* Customer Service: Facebook 197, Twitter 89, Variance 108 – So much for venting about a frustrating experience with a brand on Facebook. If you really want your complaints about a company to be heard, ‘customer service’ sees significantly more engagement on Twitter than on Facebook.


Another way to dig into the data was by looking at topics that we expected to be popular, but disappointed in their rankings. Despite their popularity around the water cooler, these topics had low engagement on Facebook and Twitter. Here are some of the topics that produced lower than expected engagement:




* Despite the fervent media coverage and controversy surrounding Obamacare, health insurance didn’t crack the top 50 on either social network.
* When Facebook first launched, everyone had to have a college email address to be part of the social network. Back in 2005, parties must have been one of the most engaged topics. Flash forward to 2014 and you can see social networks are definitely not just for college students anymore.
* Although we use computers, tablets, and mobile phones to access social networks, we surprisingly don’t engage much with content about electronics on Facebook or Twitter.
* The wide appeal of Pinterest and it’s visual approach to lifestyle may have stolen conversations about hobbies away from Facebook and Twitter.
* With the popularity of music, you would expect concerts to have similar engagement. Not so. Engagement around concerts is significantly lower than expected on both networks.
* If businesses are looking to engage their customers, posting news about their business probably isn’t the right way to win hearts and minds. ‘Business News’ ranked extremely low on both networks.
* Despite the amazing rise of Tesla, electric cars haven’t received quite the warm welcome on social media as engagement is extremely low.



Influencers – How Are Some People Doing It Better?


The final way we looked at our data was by examining the topics that social media pros – the ones who have built their reputations to be known for what they love – are most engaged. To do this, we examined Klout Influencers, those with Klout scores above 50, to see whether they prefer Twitter or Facebook to drive engagement. The graph below lays out the differences.




Opportunities – How Can Klout Help You?


Klout’s goal is to provide users with the tools they need to be great at social media. For some users, their social media goals may be attracting their first handful of followers and learning how to create engaging content. For others, this means increasing their online influence by establishing themselves as a true authority in the topics they are most passionate about.


Social Media 101
For users just getting started on social media the best topics to start with are the ones that drive the most engagement – topics like Music, Television, and other entertainment topics (see list above). These topics see high engagement across both Facebook and Twitter and are the topics most likely to have a positive impact on your social media efforts.


Advanced Social Media
Users who have mastered social media basics and are ready to really hone in on topics where they can have the greatest impact can look further down on the list for topics that have the greatest potential for growth in engagement. Topics like Crafts, Pizza, Architecture, and Cosmetics all rank well below the top 100 topics and others like Jazz, Poetry, Skiing, and Cybersecurity all rank well below 250. These topics have huge followings in the real world, and represent an opportunity to stand out online.




Where and When It Matters
People who drive social conversations know to post content when they will have the biggest impact – when their audience is online and most likely to engage. Klout provides the tools, online and in its mobile app, that allow you to schedule your posts so they can be delivered when people are actually listening. The scheduling tool recommends times based on when your audience is most active. By publishing at these times, you’re more likely to share the right message at the right time with the right people.




We hope to help give you the tools and insight you need to share your passions, measure your impact, and grow your reputation. With this new data report and the tools Klout has built to discover and share great content, Klout provides consumers with everything they need to be as good at social media as they want to be.



Klout helps people be known for what they love.


The best way to have an impact online is to create and share great content that will strike a chord with your followers.


Start Sharing

Not applicable

Dear customers we will talk with you now on how to work on us to buy and sell شراء اثاث مستعمل جدةused and what are the most important steps Which we adopt We have many and many channels of communication with customers, the most important are the channels of communication through the Internet and through the site of the company buy used furniture and also our pages on social networking sites such as Facebook and Twitter, where the latest news of the company and also We communicate with customers directly and respond to all inquiries …. Second: It is also a channel of communication with customers and the most important but direct شراء الاثاث المستعمل بجدة is through your visit to any of our branches that have already mentioned with the previous address and be dealing directly as you have used شراء اثاث مستعمل بجدةthat you are trying to sell or you have the desire to buy either Our furniture is used in exhibitions of used محلات شراء الاثاث المستعمل بجدة . Third: After contacting us in any of the above mentioned forms and in the case that the client has used furniture that wants to dispense with and sell a representative of our shops to go to the client’s house and preview the purposes that the client wants to sell and also assess them and determine the appropriate price and offer them to the customer and we are our customers We take into account that we give our customers the highest prices in the market at all, but within the appropriate limits of the value of furniture used by them as we do not never achieve the purposes of customers to win their confidence in the sales and purchase and in the case of agreement between our representative and the customer pay We agreed to send a team of workers trained on the operations of jaw and installation for domestic purposes and remove the removal of objects from the house of the client to our workshops … ارقام شراء الاثاث المستعمل بجدة Fourth: We never show the furniture used in our exhibitions before passing on the workshops for maintenance of our ارقام محلات شراء الاثاث المستعمل بجدةwhere we have very professional technicians In the maintenance of home furniture, where if the house furniture have any kind of damage or شركة شراء اثاث مستعمل بجدة we do good repairs to it and re-renewal and tidy and organize and fit in the appropriate shape us and our company until it is presented in the appropriate manner that fits well from the Saudi oil shelf Home furniture

Not applicable

So luck to come across your excellent blog. Your blog brings me a great deal of fun. Good luck with the site

Not applicable

There are really simple method to get online app nana hack without downloading any spam filr or something.

Not applicable

Thanks for sharing the informative information through the article imvu credits hack that i was wanting and you will enjoy very much

Not applicable

It's a very helpful post!
I was very surprised when I found out that music topics have high engagement but around concerts is significantly lower. 
I am a digital marketer of concerts50.com , so this information helps me to change my social marketing strategy.
Thank you!

Not applicable

Nice piece of content on difference between Facebook and twitter. Anyone can easily understand the graphs which show how the networks differ both including and excluding the top 10 topics. I would like to spread awareness for social media by sharing this post with my team of assignment writers who are providing assignment writing help at Elite Assignment with pass guarantee and affordable price to UK students who hire our consultancy as they are struggling to complete their academic writing task. So they can also share it with their students in a right way.

Not applicable

I think I have the same opinion as you. This is probably a coincidence papas games

Not applicable

Glad to found awesome article! I am really happy to read this article on differentiate Facebook VS Twitter. Hope people will read this interesting article. Looking forward more interesting article.

-Jack Ponting,


Not applicable
Do you have to write a career goals essay? Here is something you should know
Not applicable

"Facebook vs. Twitter" is really nice topic to read specially for Social Media users & digital marketers, by the way if you need website development service, visit Web Development Services in australia.

Not applicable

I think both are equally important to get engagements if done properly!! Meanwhile, if you are looking for web development services please visit Web Development USA

Not applicable

Nice post. Thanks for sharing this post. We have deals with the best web design Malta. Our service is given by a highly expert in web designing. Customer satisfaction is our primary goal. So use our service and get premier services to get. 

Not applicable

At deep cleaning services, we value customer service and customer satisfaction. In line with this philosophy, we always strive to provide the best cleaning services in the United Arab Emirates.