For nearly five years, Klout has been building algorithmic models that analyze billions of data points on a daily basis to understand the world’s influence. We’ve always taken a very user-centric approach, with the ultimate goal of helping everyone get a deeper grasp of their personal influence. This is something we try to get better at every day.
At the same time, we have engaged with hundreds of brands to offer influencers premium products and experiences through Klout Perks, a business model that Joe and I always considered the most user-first way to make money. And it’s grown! With just a small and scrappy sales and account management team, and a lean product and engineering team, we’ve still managed to triple the Perks business annually.
Today, we are taking the data-driven intelligence we’ve developed over the years to begin a more measured march toward Klout for Business. Initially, Klout for Business will give businesses a complimentary set of analytics with pointed insights into how and where influencers are engaging with their brands in social media.
Businesses will be able to look at an easy-to-read dashboard that tells you, at-a-glance, whether you are engaging your influencers on the networks where they are most actively exerting their influence and on which Klout Score ranges you could stand to amp up your efforts. Most importantly, Klout can tell you which topics your audience influences others on, helping you maximize your content efforts to drive consideration for your brand.
Klout reaches over 70% of today’s digital influencers and attracts new users every day. Klout for Business will continue to develop into a portal where we intend to help brands and agencies streamline their understanding, management and engagement with this important segment of the digital population. Our goal is to help brands and influencers build relationships that transcend the current advertiser-consumer dynamic.