A Lithium brand
ESPN Athletes With Serious Klout
SahanaUllagaddi
21
Comments
April 08, 2013

What do comedy and sportsmanship have in common? A few athletes profiled on ESPN love using social media to show their wit.

 

In January, we announced our collaboration with ESPN to highlight athletes with a surprising amount of social media influence. Since then, we’ve done four profiles with athletes who have serious Klout.

 

How are these athletes using social media in a unique way?
The newest ESPN profile was released today. In it, Brandon McCarthy shares that he values quality interaction with his followers on Twitter, “The power of the retweet just boggles my mind.”

 

mag-pb-mlb_mccarthy01jr_576.jpg

[AP Photo/Marcio Jose Sanchez]

See our list of Most Influential Baseball Teams

 

Social media is a direct line of communication between Jamal Crawford and his fans. “[I use social media] to interact with fans who I’d never meet otherwise.”

 

Ray Lewis uses simplicity to drive a high amount of engagement from his Twitter followers.

 

Instagram is Paul Bissonnette’s favorite social media channel to connect with his fans online. “I like how images speak for themselves. You don’t have to comment. It’s easier to get your joke across.” Our Instagram Score integration bumped him from a Klout Score of 82.8 to 84.7.

 

How do you use social media to connect with your network in a unique way? Let us know in the comments below.

SahanaUllagaddi
Sahana Ullagaddi

Sahana Ullagaddi is Demand Generation Marketing Manager for Lithium Social Web at Lithium. She previously led content, community, and social marketing for Klout. Tweet her at @itsmesahana.

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