In this age of the social web, getting others to notice you is short of asking them to spot a needle in a haystack. The good news is that it all starts with compelling content and it doesn’t always have to be yours. With thousands of social media posts per minute, your ‘home’ feed can get a little overwhelming. How do you cut through the noise and shed light on those hidden gems that will spark interest in your community? Here are efficient ways to discover and engage with live content:
Targeted lists will highlight what’s happening in your space. You can follow a list that you created, subscribe to a list; or check lists as you go. To find interesting lists, you can look up influencers around your topics. Chances are they belong to a lot of lists.
You can follow a list directly on Twitter or via a stream in your social media management tool. For instance, @MariSmith is a great example of a social media influencer.
At a glance you can see the number of members in each list. I recommend paying close attention to lists with at least 100 members to maximize the content pool to pick from; the more subscribers, the better. For example you can subscribe to this list to stay up to date with the latest social media marketing news and tips.
Now, let’s stay you own a personal training business and would like to post more health and fitness news, tips etc. You can set up searches through Twitter or a social media management tool (also called a listening dashboard) for relevant keywords e.g. “health”, “fitness”.
You can also check http://www.hashtags.org/ for popular and trending hashtags.
If you want people to listen to your content on social media, it’s important to share the right message at the right time. Klout offers a personalized content stream based on what’s likely to resonate with your network. Taking advantage of this stream can help you find and share content likely to engage your audience.
You can also take advantage of the “Discover” tab on Twitter, where you can find interesting people and relevant content based on your network’s activity and geography.
It’s a good idea to interact with trending topics outside of your usual topics even though it may not directly be related to your expertise. As a recent Klout community member stated, “Stay on topic, in real time”.
1. Instead of simply hitting “retweet”, curate the tweets to make them your own: ask a question, add #hashtags and spark conversations by mentioning people who are interested in similar topics to increase awareness and discoverability. (Hint: This is a #NewKlout feature, learn more here.)
2. In addition to sharing the tweet with your community, consider replying to it. Ask a question or interact with your network to prompt a conversation.
3. Schedule the tweet for future posting – chances are only a small percentage of your fan base will see this tweet, so why not reshare it? This will also help to strike a balance between the different types of tweets e.g. news, tips, questions, quotes etc.
Try these tricks consistently and you will spend less time hunting for interesting content and more time interacting with your community around topics that will only improve your influence.
Are there any other tactics that you have been using to discover and share interesting content? Comment below and let us know.
The best way to have an impact online is to create and share great content that will strike a chord with your followers.
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